Cara Rowell

Cara Rowell
Marketing Executive

From: Dorking, Surrey
University: Loughborough 

Explain your role and responsibilities.

I’m one of three Marketing Executives and a key part of our role is to drive the marketing of the firm through sector focused groups. That might be through profile-raising, demonstration of expertise, thought leadership, furthering relationships with clients, anything that improves the awareness of the Farrers brand. It’s a combination of marketing, business development, PR and communications.

What is your main marketing channel?

There is a broad mix. Our aim is very simple: to be the market leader in our chosen sectors. Therefore, thought leadership features strongly. We also have a good programme of events, which includes internal seminars and briefings for clients. We also organise evening events that are designed to be client networking events which also enable us to get to know people better in a more relaxed environment. One of our biggest events is for international private wealth clients and contacts, which is a drinks reception at in the National Gallery.

What’s your career background?

I’ve been here for just under a year and was working for a PR agency before. My clients then were mainly in the professional services sector – law firms, barristers’ chambers, forensic accountants, litigations funders, people like that. Before that, I was working for magazine publisher, so I’ve been mainly in media and PR.

Why did you decide to come to Farrers?

I wanted to move in-house and work for just one company because I wanted to have that focus on having one message. I wanted to put my heart and soul into one organisation rather than spreading myself thinly across 10 or 12 companies and trying to know the ins and outs of everything they do.

What do you particularly enjoy?

I enjoy the small team I’m working in, and the fact that I get to carry out a wide range of marketing activities. In large marketing agencies, you tend to focus on one aspect of the role, whether that’s events or PR or whatever. It sounds like a cliché, but here, no day is ever the same. It’s so nice to have that kind of mix and have a number of different challenges every day.

How would you describe the working culture at Farrers?

When I first started, I was quite surprised at how friendly and relaxed it is here. I thought it would be uptight and formal, but you’d actually be surprised at how laid back most of our meetings are. It’s genuinely a nice place to work; there’s a really nice atmosphere here.