Case study

A licence to succeed: Duchy Originals tie up with Waitrose

Posted by : Peter Wienand

The Farrer team were very supportive and proactive in their help, despite the very detailed and intensive negotiations.

Client

Farrers advised long-time client Duchy Originals Limited on its widely publicised strategic partnership with Waitrose, announced by The Prince of Wales in September 2009.

The master trade mark licence agreement means that Waitrose will increase their range of Duchy Originals products significantly. This guarantees a significant royalty stream to Duchy Originals Limited, whose net profits are gift-aided to charitable causes, guaranteeing the business’s future.

Leslie Ferrar, Treasurer to TRH The Prince of Wales and The Duchess of Cornwall, says: “The Waitrose deal was a critical turning point in the history of Duchy Originals and the Farrer team were very supportive and proactive in their help, despite the very detailed and intensive negotiations.”