Alastair is “energetic, easy to deal with and bright” and “an up and comer in sports law”
Legal 500 2013
Alastair specialises in advising our sports clients on commercial, regulatory and disciplinary matters. He represents international and national governing bodies (including UK Athletics, BOA and the LTA), public agencies, event organisers (including LOCOG and Henley Royal Regatta), clubs (including the MCC and in football), athletes and their commercial partners and agents.
Over recent years he has advised Governing Bodies on challenges to regulatory decisions, changes to their rules and regulations, governance (and related internal organisational reviews), selection appeals, the World Class Performance Programme and grant funding, anti-doping, intra-sport licensing and child protection matters. He also advises governing bodies, event owners and sports clubs on contractual issues relating to the delivery of their events, their commercial programmes (sponsorship, broadcast and merchandising) and brand protection.
He has a particular specialisation in sponsorship, and the activation of sponsorship rights, acting for both sports individuals and organisations, as well as for rights holders in the culture, arts and education sectors.
Memberships, Lectures and Seminars
Alastair is a lecturer on the BASL/DMU Post Graduate Diploma in Sports Law, has lectured at the Centre for Commercial Law Studies on brand protection and the Olympic / Paralympic legislation and has written and spoken widely on a number of sports and sponsorship topics, including on social media and digital activation strategies, sports integrity and governance.
Alastair is also a member of the British Athletics Anti-Doping Policy Support Committee and is a sub-committee member of the British Association for Sport and the Law. He also spent time on secondment at the British Olympic Association and at the Natural History Museum.
Who we help
Alastair provides contentious and non-contentious IP advice to our sports clients on how to protect and prevent authorised use of their brand and assets.
Alastair also advises on commercial contracts in relation to a wide range of projects, membership services and events. He specialises in assisting clients in the exploitation and development of their IP and "sporting brands", including through sponsorship, product licences and contractual joint ventures.
Recent examples of Alastair's work include:
- assisting a sports organisation on the licensing of its brand to an Indian property developer and its contribution to the development of sporting and leisure facilities in that country;
- advising British Athletics on a number of selection appeals, including prior to London 2012 and the Moscow World Championships 2013, reviewing its rules and regulations (ranging from anti-doping, coach and officials licensing and disciplinary) and advising on its arrangements for the delivery of athletics events; and
- advising the British Olympic Association and other members of the Olympic family on brand protection. Alastair has particular knowledge of the Olympic legislation, and regularly speaks on that topic. This was developed during his secondment at the British Olympic Association and working with the Government and other key stakeholders in passing the 2006 Act through Parliament.
He also speaks at industry conferences including UK Sport and the Sport and Recreation Alliance programmes and is a regular contributor to sponsorship conferences, including Think!Sponsorship. Go to Sports organisations
Alastair assists clients with the exploitation and development of their IP rights and brand, including through sponsorship, product licences, franchising and contractual joint ventures. He also advises on all aspects of staging and managing events.
Recent experience involves advising:
- event organisers (Henley Royal Regatta and WorldSkills London 2011),
- cultural institutions (Somerset House, Natural History Museum, Science Museum and the National Maritime Museum).
More broadly Alastair provides contentious and non-contentious IP advice to clients on how to protect and prevent authorised use of their brand. Alastair advises on the Olympic legislation, and regularly speaks on that topic. He also gives regular lectures for the Centre for Commercial Law Studies (CCLS) and is a regular speaker at Think!Sponsorship (the leading sponsorship conference). Go to Sports & leisure businesses