Brand & reputation management

The Waitrose deal was a critical turning point in the history of Duchy Originals, and the Farrers team were very supportive and proactive in their help.

Leslie Ferrar, former Treasurer to HRH The Prince of Wales and The Duchess of Cornwall

Brand management is a vital concern in all areas of commercial, cultural, sports and charity work, and our experience in every one of these sectors gives our clients a huge advantage when it comes to brand strategy and protection. 

Our Brand Management group brings together legal specialists from our Media, Sports, Culture and IP & Commercial teams, combining their expertise to act for a wide range of clients from international publishing groups and retailers to national sports governing bodies, charities and leading national museums and galleries.

One of the benefits to our service is the strength of our sponsorship practice. This experience in all aspects of sponsorship allows us to advise not only sports organisations but a wide variety of museums, galleries and charities who benefit from the expert knowledge of our leading sports, charity and tax specialists.

Other areas

We are also recognised throughout the industry as experts in all other areas of brand and reputation management, such as trade mark portfolio management, brand licensing arrangements, exploitation, protection and enforcement, actions for passing-off, breaches of confidentiality and privacy, and libel actions.

Combine this with our practical, versatile and cost-effective approach and you have a service that offers up-to-the-minute knowledge with vast experience of the industry you work in.

Who we help


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More information

For more information contact one of our specialist advisers above or email us at

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