Farrer & Co is a courteous, accurate and creative firm, pre-eminent in sponsorship in the cultural sector and also strong in sports sponsorship.

Legal 500

Sponsorship is one of the leading areas of our practice, especially in the sports and cultural sector, and we are recognised by the Legal 500 as a leading law firm for sponsorship expertise.

We have extensive experience in working with both rights holders and sponsors, and currently act for a wide range of clients, including sports governing bodies, museums and galleries, charities, broadcasters, publishers and many other commercial and financial organisations.

Our advice

We advise on all aspects of sponsorship, from pre-contractual negotiations, the terms of the contract and protecting and exploiting the sponsored property and activating the sponsorship benefits. Our experience has involved everything from event and exhibition sponsorships to longer term title sponsorships and structuring the sponsorship programme. Through our leading charity practice, we are experienced in advising on particular elements of fundraising and CSR, and with our sports knowledge we are well versed in ambush marketing strategies.

One of our key advantages is the ability to draw together legal experts from across the firm, providing a bespoke team made up of sports, media, charity and tax specialists to provide you with comprehensive and cost-effective advice to ensure the sponsorship partnership is a success and meets your goals.

We are also involved in a variety of seminars and events in the sponsorship industry. We led the keynote sessions at the leading industry conference Think!Sponsorship, spoken at the Sponsorship Working Party Group at ISBA and have also hosted a series of own internal seminars exploring a range of issues including the future of sponsorship and branding for rights holders and brand owners, ambush marketing and the impact of the Bribery Act on the sponsorship industry.

More information

For more information contact one of our specialist advisers above or email us at enquiries@farrer.co.uk.

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