Alicia advises high-profile clients from individuals, families and charities to schools, businesses and institutions on reputational issues and other risks which may arise from contentious disputes, media attention, online harassment, privacy or cybersecurity breaches and defamation. This includes advising on potential publications, harassment from the press, from individuals or online, social media takedowns and injunctions. She frequently secures removals from Google and other search engines under the right to be forgotten.
Alicia has particular expertise in online reputation management including advising on social media content, search engine results and sensitive online material. She also advises on mainstream media coverage, crisis planning and responses, data and cyber breaches and harassment. She has experience of advising on highly sensitive reputational crises in both proactive and responsive contexts, from managing risks and privacy issues to responding to a crisis. She regularly advises high-profile individuals and institutions and is sensitive to the particular risks these clients face. Alicia also has experience in providing pre and post-publication advice to newspapers, magazines and websites. Speaking Portuguese and French, Alicia advises a number of international clients.
Alicia was recognised in the 2020 Legal 500 guide as a ‘Rising Star’ in reputation management.
Alicia regularly contributes to industry publications and has been quoted in the national press on media law issues. She has served as Secretary of the CR Committee and also runs a number of pro bono initiatives at Farrer & Co. Alicia was recognised at the Citywealth Future Leaders Awards in 2016, in the category, 'Lawyer of Year – Reputation'.