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Overview

Farrer & Co | Peter Wienand, Partner

Practice areas

  • Intellectual Property

Peter has built his career helping organisations to exploit their intellectual property, whether in the form of brand, information, or research. Bringing together expertise from across the firm, Peter now takes the lead on major strategic or organisational change projects for clients that count IP as central to their business.

At the heart of Peter’s practice is his focus on helping clients enhance, protect and commercially exploit intellectual property – be that a brand, original content, research, data or knowledge resources – as effectively as possible.

Peter’s professional career spans nearly 30 years in which he has developed a formidable reputation for his expertise in copyright, information law and trade marks, and how intellectual property is protected and used, whether in a commercial context or to further non-commercial aims.

He has developed specialist knowledge within a number of sectors: he is particularly well known for his work with high profile clients in the worlds of media and publishing, culture and higher education. His practice is not limited to these sectors however, and he is often called upon to advise in other industries in which intellectual property plays a vital role, for example in sports, luxury brands and the games industry.

Today much of Peter’s work involves overseeing complex strategic or transformational change projects for clients in which intellectual property may play just a small part. He regularly works with teams across the firm (for example with colleagues in corporate and commercial property) to deliver major client initiatives.  

Clients value Peter’s practical approach, and his ability to think laterally and strategically about their issues. His experience and track record enable him to advise clients with an eye to the longer-term business and reputational context.

Peter is highly regarded within the firm, combining his client practice with his role as practice area manager for the Intellectual Property and Commercial team, and on the Farrers remuneration committee.

Expertise

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