Henry Sainty

Key practice areas include publishing and new media, where he advises clients on issues like the licensing of brands and content on new platforms and via international franchising. More general commercial work in this sector includes bespoke agency and cross-media advertising deals and large-scale outsourcing projects. Recent projects include advising the new Emap group (owned by Apax and Guardian Media Group) and the Bauer group on separation issues arising from their purchases of the B2B and B2C divisions of the old Emap plc group.

Henry works with many leading sports governing bodies and rights holders, where he leads on a range of commercial work including sponsorship, merchandising and other projects to maximise the commercial return from exploitation of rights holders’ IPR and other assets. Recent projects include advising the RFU on its ground-breaking eight-year deal with the Premiership Clubs regulating the elite rugby game in England and international player release.