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Sufi advises across a broad range of sectors, having joined from a media, technology and retail background. She enjoys working on a blend of IP advisory, data protection and commercial contract work and adds value for clients through her ability to advise across these disciplines in parallel.

Sufi advises organisations on how to exploit and manage their intellectual property particularly in copyright, trade marks and passing-off. Sufi’s commercial experience includes negotiating and drafting contracts for clients in a variety of sectors including luxury brands, technology, media, newspaper publishers and charities. Sufi also has experience advising on data protection and cybersecurity matters, including data breach management, privacy impact assessments, data subject access requests, international data transfers and large-scale projects to design procedures for compliance with data protection laws.

Sufi has in-house experience, having completed a client secondment to a major global retail brand. She leverages this experience to understand clients’ regulatory, commercial and practical issues.

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